Nathaniel Ru met Jonathan Neman and Nicolas Jammet at the Georgetown University. They were all taking a class in entrepreneurship. Agreeing that the area did not have healthy eating alternatives they decided to open up a restaurant immediately after they graduated from the university. Many restaurants would wish to look like Sweetgreen.
The recipes appeal to today’s client who is looking for food that is not only fresh, healthy but also local and organic. This results in long lines at the 40 Sweetgreen branches. Nathaniel Ru believes that they are building a product that is meaningful, giving the people food that is good for them. This is one of the reasons for their success.
Another is probably the fact that the restaurant has embraced technology. They have integrated the internet and make use of their website in selling their food. 30% of the food they sell happens through the website and the Sweetgreen app.
The company is in the process of coming up with new management approaches. To enhance customer relationship, they close their corporate offices five times each year so that every employee in the company gets to work in the restaurant. Learn more about Nathaniel Ru: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3 and http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
Sweetgreen a short time ago opened offices in Los Angeles but they do not favor the idea that a company must have a headquarters. Currently, they Co-CEOs are trying to grow their business all over the country, and a decentralized approach is favored.
Nathaniel Ru feels that he should have read more books growing up. The hardest thing about management for Ru is delegating as he and his co-founders did everything themselves starting out.
About Nathaniel Ru
Ru schooled at the Georgetown University’s McDonough School of Business. His studies were a success as he received a Bachelor of Science – Finance upon graduating. He is a Co-Chief Executive Officers sharing the role with his two co-founders Jonathan Neman and Nicolas Jammet. Ru also sits on the Sweetgreen Board as director.
The Sweetgreens Co-founder holds the belief that the company’s success is not merely because of the recipes but also it is as a result of the way the food is presented and even the ambiance at the restaurant. Nathaniel Ru is Fluent in both English and Spanish.
The company has been having received rave reviews from Forbes, The Washington Post, Bloomberg and CBS. Nathaniel Ru has been included in Forbes “30 under 30” list and Food and Wine’s “40 under 40” list. He admires the work done by Kevin Plank of Under Amour.