Bottled water has been one of the largest, and most hated, players in the beverage industry. Each day over 60 million plastic bottles ends up in incinerators and landfills every day. The total being over 22 billion water bottles disposed of each year, six times more being thrown away compared to 1997.
Turning the Industry on Its Head
The decline in popularity for bottled water left a hole in the market which Ryan Emmons took head on as an opportunity. According to Global News Wire, he focused on bringing a sustainable product to the market taking environmental measures and presenting consumers with unique health benefits for his Waiakea water brand.
When he first entered the industry, he faced the contempt of the reputation often associated with bottled water, but ever since starting has only been met with success.
His company has grown by 4000% since he co-founded it in 2012 when he was only 22 years of age. Emmons’ company has continued to see an annual growth rate of 170% and selling just 2,304 cases annually to 122,400 over just three and a half years.
Local distributors and accounts have begun to sign-up with the company including even bigger players in the industry like Whole Foods. The company is currently valued at $10 million.
What’s So Unique About the Water?
The Waiakea springs are home to the pure, naturally alkaline water that has gained so much traction in the last few years. Emmons discovered he and his family had access to the naturally pure and sustainable water source, realizing it was a discovery to be shared with the world.
The water itself comes from one pristine source located southwest of a town called Hilo on the Big Island of Hawaii. The water is filtered through thousands of feet inside the Mauna Loa volcano.
This natural filtration gives the water a unique mineral composition rich in calcium, electrolytes, potassium, magnesium, and sodium. Ideal amounts of silica give each mouthful of water a silky and soft taste. Learn more about Waiakea Water: http://www.foodnavigator-usa.com/Manufacturers/Meet-the-entrepreneur-behind-Waiakea-Hawaiian-volcanic-water
The company has continued to be eco-conscious in their endeavors while selling the unique water. PR News Wire reveals that Waiakea Water is sourced from an aquifer with a 1.4-billion-gallon recharge rate and the facility where the bottles are manufactured uses 33% renewable energy.